Erik Hay is Creative Strategy Director at Weta Workshop. He has 18 years of combined experience as a creative leader, copywriter, art director and communications director in the advertising, digital and film industries. He is highly versatile and often awarded. Erik is accomplished in traditional brand, digital (since 2001), branded content and public/media relations. He’s also a qualified graphic designer with ever-diminishing skills in that area.

A recent photo of Erik Hay from 2018

 

Clients and collaborators

 

Work history

Weta Workshop

  • Creative Strategy Director, May 2018 – Present
  • Head of Media & Communications, May 2016 – April 2017
  • Senior Communications Manager, June 2015 – April 2017

Little Giant (Campaign Digital Agency of the Year ’17/’18)

  • Creative Director, April 2017 – May 2018

Clemenger BBDO

  • Senior Copywriter (Wellington), September 2012 – June 2015

Publicis Digital / Mojo

  • Senior Copywriter (Melbourne), May 2009 – July 2011
  • Art Director (Sydney), March 2007 – April 2008

Saatchi & Saatchi

  • Senior Art Director (London), June 2008 – May 2009
  • Digital Art Director (Auckland), July 2004 – December 2006
  • Digital Art Director (Wellington), May 2003 – July 2004
  • Graphic Designer (Wellington), November 2001 – May 2003

 

Skills

  • Creative Direction
  • Strategic Direction
  • Ideation
  • Copywriting (long and short form)
  • Art Direction
  • Public Realtions
  • Communications
  • Graphic Design
  • Motion Graphic Design

 

Awards

Here’s the thing with Ad awards—they’re never about one person. It takes a team (and a bunch of luck) to pull off world-class work. With that in mind, here are some of the awards I’ve been fortunate enough to have played my part in.

  • CANNES: 1 Gold, 1 Silver, 1 Bronze, 7 Finalist
  • SPIKES: 1 Gold, 1 Silver, 1 Bronze
  • ONE SHOW: 2 Merit
  • D&AD: 1 Wood
  • CLIOS: 1 Silver
  • AWARD: 1 Gold, 4 Silver, 1 Bronze
  • YOUNG GUNS: 1 Bronze
  • AXIS: 1 Best in Show, 3 Gold, 3 Silver, 5 Bronze
  • EFFIES (NZ): 1 Best in Show, 2 Gold, 1 Silver, 1 Bronze
  • FESTIVAL OF MEDIA: Gold
  • BEST DESIGN: 1 Gold, 1 Silver, 1 Bronze, 2 Commended, 5 Finalist
  • LIA AWARDS: 1 Silver
  • THE WEBBY AWARDS: 1 Honoree
  • MADC: 1 Silver, 1 Bronze
  • IAB: 1 Brand Site Winner, 1 Brand Loyalty Winner
  • YOUTUBE: Most Viewed Brand Channel (2009)
  • WARC EFFECTIVE ADS: #71 (2015)

 

Eduction

Wanganui School of Design

  • Bachelor of Computer Graphic Design (Graduated Top of Class and Valedictorian), February 1999 – December 2001