Tennis Auckland came to Little Giant to put a new spin on the 2018 ASB Classic to broaden its appeal beyond sports and tennis fans. Why not transform the tournament into an unmissable cultural and social event?
The creative team designed and built the website, along with devising full supporting brand and campaign creative. Everything hinged on the creative approach – “A Touch of Classic”. We launched the new look and message across all mediums, including digital and social, outdoor, event signage and print. This positioned the tournament as the perfect crossroads of tennis, food & beverage, entertainment, fashion and summer fun.