An online destination with real-world benefits: The Virgin Members Lounge turned Virgin Mobile customers into members of an exclusive club.

The Members Lounge focused on rewarding its Members simply for being with Virgin Mobile. In addition to exclusive deals and Member rewards, the constantly updated online destination was the place to catch-up on cultural news while listening to the latest music releases on Radio Free: the Virgin Mobile digital radio station.

Through ongoing and reactive social media activity, a strong brand presence at events like Splendour in the Grass and exclusive Member-only gigs, everybody saw the benefits of being a Virgin Mobile Member.