Aura

The vision was to create a shopping experience that would serve as an entertainment destination in its own right, enticing customers into the mall. From a conceptual perspective, The Forest at the Edge of the Sky celebrates the natural environment of Hainan and transforms it into a fantastical, immersive, and interactive world within the mall's atrium. A series of key set pieces tell the story:

A 29m interactive LED screen invites guests to engage in various ways, telling an animated story on the hour, displaying a digital waterfall, revealing creatures hiding in visitors’ shadows, and integrating visitors into an upside-down, digital waterfall.

The 25m Tree of Light boasts 5,000 programmable orbs which respond to guests passing by with a gentle shimmer that symbolises connectedness. Each orb contributes to the slow, dreamy movement of the tree as a whole. Every hour, The Tree of Light takes centre stage in a breathtaking light show.

The 40m long escalator is more than just a mode of travel; visitors are treated to a journey through light and sound within the trunk of a gigantic tree.