Composing an earworm
Hirepool were after a distinctive new brand platform that would rival the recent, memorable work from competitors like Kennards Hire. They were especially drawn to the potential of a jingle, something catchy that would stick in the ears of tradies listening to the radio on building sites or travelling between jobs in the car.
The happy client has now extended the platform into digital, digital outdoor, social, and even branded uniforms and merchandise.
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