Sometimes drink driving happens after a big night and big drinking. And sometimes, it just comes down to few too many after work, the game, or a day out. It’s not a session. Nobody’s drunk. Everybody’s going to head home soon enough.
At times like these, it should be an easy decision. We wanted guys to feel they shouldn’t be having any trouble making the call to leave while they’re still okay to drive.
To highlight how simple it should be, we created a campaign of eight super-short ads. In each a guy makes the call not to catch a beer thrown his way, deciding instead to set a good example for his mates to follow. Legend.
Being only 10 seconds long, we were able to stagger three ads in a single break. That’s a lot of Legends who know when to go. Maybe you should too?