People are a social bunch: polite, patient and accommodating. Put us behind the wheel though, and it can be a very different story. Drive Social uses this insight to get people talking and thinking about driving as a social activity, not a solo one.
Drive Social, a new initiative with a simple, open-ended question at its heart, ‘If we stopped thinking ‘cars’ and started thinking ‘people’, would it change the way we drive?’
We tested this thought, and the answer we got was a resounding, “Yes.”