Visa UK were looking to influence a younger, Eftpos driven, audience. Visa Sure Things was a webisodic travel-style show that ran for several months on YouTube, the Visa site and in rich media banners.
Each week, the show’s presenters highlighted five off-the-beaten-track places in London where Visa is accepted and five unique products that can be purchased online with a Visa card. The latter was powered through a partnership with coolhunter-esque online shopping site thisnext.com.
The webisodes were supported with interactive maps and timeline based links to all the products and serviced featured.